First thing you’re probably thinking is… what the hell does Eastreck even mean?!
Honestly? There’s no single meaning. We want it to mean a lot of things to a lot of people.

For some, it’s about celebrating everything the East Coast has to offer. Because why should the West Coast get all the fun? For others, it’s a nod to “Eastern Recreation”—we just mashed it into something cooler, and more importantly, something no one else had taken.

Eastreck is for those who don’t take life too seriously, but want to squeeze every drop out of it. It’s about getting out of the air conditioning and accidentally falling asleep in the sun until you’re the color of a boiled lobster cause you had too much fun. It’s about skipping work for that once-in-a-lifetime fishing trip—or just sneaking out early because the tide is perfect for catching reds. It’s about sitting silently in the woods waiting for that perfect 8-point buck, spending a crisp fall morning at Robert’s quail shooting with your kid, your buddy, and his kid—or just hanging out on the back of a truck, eating a Publix sandwich and fried chicken, while watching the kids crush clay birds at your beloved club.

We built Eastreck to celebrate the sports, adventures, and traditions that make our hometowns special—while connecting with a global community that loves the same wild, messy, beautiful stuff we do.

By Us, For All.

No, we’re not a luxe brand. We’re just here to live big with our closest friends and family, chase the things that make us happiest, and honor the outdoors we all share.